Every year, 10 million plush animals don't live to see their 8th birthday. Those that do live beyond that tender young age are often discarded or destroyed.

Disgusted by the heartbreak and tears of these adorable animals, Soft but Lonely helps once-loved cast-offs find their way back into the loving hands they need so desperately.

You can help by pumping life-giving love into a lonely little body. You can offer nourishing companionship to an impoverished little heart.

Can you think of a better reason to adopt one today, than the chance to give a lovable creature the best birthday gift of all — a life of many more birthdays and a chance to fill you with their love?

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